Holition app lets shoppers try make-up before they buy

Published: 3-Mar-2015
Colour Cosmetics Marketing

App features face-tracking technology

You need to be a subscriber to read this article.
Click here to find out more.

Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Colour cosmetics gets creative

Read more
Companies the world over are innovating to meet a diverse range of consumer needs

Trending Articles

  1. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Colour cosmetics gets creative

Companies the world over are innovating to meet a diverse range of consumer needs
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Alexander McQueen London exhibition plays with digital

Exhibition examines key beauty looks
Colour Cosmetics

Kris Jenner makes MAC Cosmetics debut fronting Studio Fix campaign

Momager Jenner fronts the make-up giant’s latest campaign and joins a growing list of Gen X celebrities which are being tapped by beauty businesses in 2025
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Career advice: How I became Brand General Manager at NARS UK

In partnership with CEW UK, Rachel Leon-Wardrop reveals how she became Brand General Manager at the Shiseido-owned make-up giant, and the skills and knowledge needed to manage the role successfully
Marketing

Bluemercury targets ‘overlooked’ Gen X in marketing push featuring Belinda Carlisle

The beauty chain’s ‘Up Next’ campaign will spotlight real women aged over 40 who have ‘spending power, brand loyalty and a desire for real connection’
Colour Cosmetics

Map out your lashes with MODELROCK!

MODELROCK LASHPLAY! Ready-to-wear pre-glued mapping cluster sets
Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
Subscribe now