Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.
Holition app lets shoppers try make-up before they buy
App features face-tracking technology
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Colour cosmetics gets creative
Read moreCompanies the world over are innovating to meet a diverse range of consumer needs
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Colour Cosmetics
E.l.f. Cosmetics is giving away thousands of driving lessons to UK learners via new campaign
The beauty brand has teamed up with RED Driver Training to give 1,100 winners free driving lessons, aiming to democratise access to ‘one of the most financially out-of-reach milestones’ facing young people in the UK today
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Skin Care
Alison Hammond named Tropic Skincare’s first Celebrity Ambassador
This Morning presenter Alison Hammond has been named the first Celebrity Ambassador for Susie Ma’s cosmetics brand, helping women embrace their unique beauty through her personalised skin care routine, ‘The Alison Edit’, writes Isabelle Clark