Holition app lets shoppers try make-up before they buy

Published: 3-Mar-2015
Colour Cosmetics Marketing

App features face-tracking technology

You need to be a subscriber to read this article.
Click here to find out more.
Holition app lets shoppers try make-up before they buy

Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Read more
Companies the world over are innovating to meet a diverse range of consumer needs

Trending Articles

  1. Neutrogena issues statement after social media backlash following Hayden Panettiere’s death The skin care brand has responded to a backlash online, after claims by actress Hayden Panettiere, a former Neutrogena Brand Ambassador, that she was fired from the brand for talking about her mental health resurfaced online following her death on 16 August
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Lilac and lavender are taking over beauty: 6 new launches leaning into the trend As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
  3. Rihanna's Fenty Beauty reveals reimagined Pro Filt’r foundation Three years in the making, Fenty Beauty’s new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation brings new shades and a flexible formula to the table
  4. MCoBeauty revives original All Nighter Setting Spray formula with Skindinavia after Urban Decay axe The cult setting spray made by Skindinavia and previously produced with Urban Decay will now return as MCoBeauty’s All Dayer Setting Spray, with the same patented cooling technology and performance, plus a cheaper price tag

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Colour cosmetics gets creative

Colour cosmetics gets creative

Companies the world over are innovating to meet a diverse range of consumer needs
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Alexander McQueen London exhibition plays with digital

Alexander McQueen London exhibition plays with digital

Exhibition examines key beauty looks
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Best beauty advent calendars for 2026: from fragrance to K-beauty

Best beauty advent calendars for 2026: from fragrance to K-beauty

As beauty retailers and companies Boots, Space NK, Liberty and Lush open the waitlists for their 2026 advent calendar offerings, Cosmetics Business rounds-up ten of the best to help you countdown to Christmas
Media
Rimmel London kicks off partnership with Chelsea FC Women

Rimmel London kicks off partnership with Chelsea FC Women

The Coty-owned make-up brand will feature players Katie McCabe, Lauren James and Lucy Bronze in a new Rimmel London campaign centred on Match Perfection foundation at the start of the season
Media
Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

The L’Oréal-owned beauty brand has partnered with Stewart for its first ever woody cherry scent
Marketing
Clarins names Chinese actress Zhang Ziyi Global Spokesperson for Precious line

Clarins names Chinese actress Zhang Ziyi Global Spokesperson for Precious line

Zhang Ziyi will front Clarins’ premium skin care line, Precious, which is formulated using the cryoextracted essence of the moonlight flower. The Chinese actress will front a new campaign which launches in September
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
Subscribe now