Designed to cater for the growing demand for personalised beauty experiences, augmented reality company Holition has developed a virtual makeover app called Face, which allows users to try cosmetics before buying.
Holition app lets shoppers try make-up before they buy
App features face-tracking technology
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Colour cosmetics gets creative
Read moreCompanies the world over are innovating to meet a diverse range of consumer needs
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Colour Cosmetics
Opinion: The digital beauty sampling boom set to take over in 2026
Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains