Home spa trend boosts sales of toiletries
A new report from market intelligence provider Key Note has found that consumers are forgoing professional spa treatments and opting for home use products, boosting retail sales values for toiletries. According to Key Note, the UK toiletries market, which includes personal wash and bathroom products, skin care products, hair care products, oral care products and shaving products, grew by 2.5% in 2008 to £4.38bn.
A new report from market intelligence provider Key Note has found that consumers are forgoing professional spa treatments and opting for home use products, boosting retail sales values for toiletries. According to Key Note, the UK toiletries market, which includes personal wash and bathroom products, skin care products, hair care products, oral care products and shaving products, grew by 2.5% in 2008 to £4.38bn.
The Toiletries report also expects that new product development in the sector will drive value growth, especially for anti-ageing and relaxing products and those that offer convenience. Natural and organic toiletries, and those produced in an environmentally friendly way will also contribute to market growth, says Key Note.
In addition, it is predicted that as some toiletries sectors are near saturation point in the UK, manufacturers will seek to expand their presence in overseas markets where penetration is comparatively low and where more affluent consumers aspire to western brands. Key Note says that the toiletries sector will grow by 11% between 2009 and 2013 to £4.91bn.