Pure Beauty

How beauty’s direct sellers are leveraging online sales during the coronavirus outbreak

Published: 25-Mar-2020

With company representatives increasingly carrying out sales online, direct sellers are in a unique position during the Covid-19 pandemic

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While bricks-and-mortar retailers face certain revenue hits as a result of temporary closures due to Covid-19, beauty’s digital-savvy direct sellers are remaining agile as they prioritise online sales and customer relationships.

Having shed its ‘ding dong, Avon calling’ image, Natura & Co-owned Avon – which today serves more than 50 countries and is a separate business to Avon USA – is leveraging its new-age digital-first representatives to keep sales ticking over during the pandemic.

An Avon spokesperson told Cosmetics Business: “Many of our Avon representatives already manage their

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