How manufacturers are pioneering the make-up brushes of the future

By Alessandro Carrara | Published: 18-Mar-2024

The make-up brush remains an understated but vital beauty tool. Cosmetics Business explores how manufacturers are pushing the needle forward for sustainability and design in 2024

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Although straightforward in design and application, the humble make-up brush is a powerful tool in the make-up bags of MUAs and beauty lovers alike.

For Karl Hodson, lead make-up artist at cosmetics brand Laura Mercier, his very first brush was a defining moment in his career journey.

“I bought this MAC concealer brush from eBay, probably when I was about 15, which in all likelihood was a fake,” he explains with a laugh.

“But I got what my pocket money could afford me at the time, and it really was my first insight into the world of make-up brushes.”

Hodson, who is also National Education And Events Manager for the beauty brand, would go on to obtain a more professional set in his first job, which he describes as getting “another pair of hands”.

“I took total care of them and I used to take them home and wash them thoroughly every night,” he adds.

“Being able to create art on someone's face with a tool: I thought it was fantastic.”

The importance Hodson places on the tools of his trade has not gone unnoticed by make-up brush manufacturers, who are continuously seeking to elevate the offering available on the market.

But how are these companies pushing the boundaries of the tried and true beauty product in 2024?

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