How social media is changing the way we buy beauty

Published: 16-Jan-2015
Marketing

Shopping and social media integrate

You need to be a subscriber to read this article.
Click here to find out more.

Marc Jacobs' revolutionary Instagram e-commerce programme looks set to pave the way for other brands directly integrating shopping and social media.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Marc Jacobs
See more

You may also like

Fragrance

Mum’s the word: Most popular perfumes this Mother’s Day revealed

Read more
Retailer The Perfume Shop reports strongest ever Mother’s Day sales since 2019

Trending Articles

  1. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. Bath & Body Works apologises for 'white supremacist' candle, resold for hundreds of dollars The Snowed In holiday candle design was compared to robes worn by the racist group Ku Klux Klan
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Jo Malone London taps Bridgerton’s India Amarteifio to front new scent layering campaign The actor, who starred in Queen Charlotte: A Bridgerton Story, fronts Uniquely You – a campaign aimed at ‘curious about scent layering’ Gen Z to help expand the British fragrance brand’s reach
  5. L’Oréal Paris collab sees Mugler return to beauty after 15 years The limited-edition colour cosmetics collection, created with L’Oréal Paris, marks the French fashion house’s first beauty launch in 15 years, with Kendall Jenner fronting the campaign

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Fragrance

Mum’s the word: Most popular perfumes this Mother’s Day revealed

Retailer The Perfume Shop reports strongest ever Mother’s Day sales since 2019
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Coty VP talks modern fragrance marketing and the power of emotion

Being a leader in fragrance marketing requires an acute awareness of market trends and an innate ability to become ‘brand immersive’, as this VP of Global Marketing at Coty explains
Colour Cosmetics

Winona Ryder named as face of Marc Jacobs Beauty

The 44-year-old actress has landed her first beauty campaign
You need to be a subscriber to read this article.
Click here to find out more.
Media

Advertising spotlight – women\'s fragrance

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
Marketing

Bluemercury targets ‘overlooked’ Gen X in marketing push featuring Belinda Carlisle

The beauty chain’s ‘Up Next’ campaign will spotlight real women aged over 40 who have ‘spending power, brand loyalty and a desire for real connection’
Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
Subscribe now