How the celebrity hair plex trend created a booming new product category

By Sarah Parsons | Published: 1-Nov-2017
Hair Care Marketing

Thanks to Olaplex and the likes of Kim Kardashian a whole new hair care business was forged

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Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
You need to be a subscriber to read this article.
Click here to find out more.
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