In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.
How to craft a signature scent
Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
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How to transition your brand into beauty
Read morepebble and co explain why brands in various sectors are eyeing the beauty industry
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Fragrance
CPL Aromas unveils ‘wonderstate’: its 2026 macrotrend celebrating joy through fragrance, launching with an immersive 2-day event
CPL Aromas unveiled Wonderstate, its 2026 macrotrend, through a vibrant two-day immersive event that brought together customers, press, influencers and colleagues to explore a new era of joy through fragrance
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
Fragrance
Tropic Skincare’s Susie Ma named in The Sunday Times 40 Under 40 rich list
Susie Ma, CEO of Tropic Skincare, has been named in the newspaper publication’s 2026 list of Britain’s wealthiest business leaders under the age of 40, alongside beauty entrepreneur Vishal Karia, founder of Affinity Fragrances