How to craft a signature scent

Published: 23-Sep-2015
Fragrance

Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball

You need to be a subscriber to read this article.
Click here to find out more.

In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

How to transition your brand into beauty

Read more
pebble and co explain why brands in various sectors are eyeing the beauty industry

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration
  4. Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Fragrances that smell like dream destinations are elevating Jo Loves to new heights The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

How to transition your brand into beauty

pebble and co explain why brands in various sectors are eyeing the beauty industry
Fragrance

Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note

More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
Fragrance

Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal

The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Fragrances that smell like dream destinations are elevating Jo Loves to new heights

The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 2025’s best beauty advent calendars

As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540

The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
Subscribe now