In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.
How to craft a signature scent
Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
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How to transition your brand into beauty
Read morepebble and co explain why brands in various sectors are eyeing the beauty industry
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Essential Parfums receives investment from Style Capital to support international expansion
The fast-growing Parisian niche fragrance house has been backed by private equity firm Style Capital, with the aim of taking Essential Parfums to the next level in terms of product offering and distribution
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Updated: Vegetable-inspired fragrances are continuing to flourish in 2026
A growing number of perfume brands have been tapping into garden-based scents for their fragrance launches in 2026. Cosmetics Business gets to the root of the trend and explores how this unique fragrance offering is developing
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