In pebble&co’s last feature for SPC, ‘Crafting the Expected’, in June 2015, we explored the transitioning of brands into the lucrative and limitless category of fragrance and beauty. We’re now delving deeper and exploring how we at pebble&co, as creators of bespoke fragrance collections, interpret a brand into scent – how we define and create what a brand smells like.
How to craft a signature scent
Fragrance should embody a brand's character, advise Sarah McCubbin and Tori Snowball
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How to transition your brand into beauty
Read morepebble and co explain why brands in various sectors are eyeing the beauty industry
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Fragrance
iRomaScents take home the prize for the Technology & Digital Innovation Category in the Cosmetics Business Innovation Awards
Judge Guive Balooch, Global Vice President: Tech and Open Innovation at L'Oréal, highlighted the innovation’s AI driven interface, personalisation and 90% conversion ratio as an impressive advancement from the traditional fragrance retail experience.
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Body Care
Exclusive: Mona Kattan’s Kayali fragrance brand breaks into lip and body care
The Middle Eastern-inspired scent-layering brand is expanding its portfolio to add ‘another dimension’ to its fragrance empire. Kayali CEO Mona Kattan tells Cosmetics Business why the brand is entering body care and lip care, and why now