Sarirah Hamid
From glass skin to squiggle eyebrows to reversed winged eyeliner, social media – and particularly Instagram – has provided a platform for trend development unlike any other.
But how can you tell the difference between a fleeting fad, or a long-last trend worth investing in?
Here Sarirah Hamid, founder of forecasting firm Pretty Analytics, talks to Cosmetics Business about sifting through social fads and finding the golden nugget.
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