Abandoned cars, gridlocked streets and more than 8,000 excitable youngsters; this was the scene at Birmingham’s Bullring on Saturday after YouTuber James Charles descended on the city.
How YouTuber James Charles single-handedly brought Birmingham to a grinding halt
The teenage beauty and fashion YouTuber was invited to make a guest appearance at the opening of a new Morphe store in the city's Bullring shopping centre
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Animal instincts: Wild-inspired launches became the post-lockdown make-up trend
Read moreThe roaring 20s has received a new meaning thanks to a touch of primal instinct from beauty's in-demand names
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Retail
The social experiment: How to create an effective social selling strategy
As social media continues to change the way we buy, it’s time to take a look at exactly how the beauty industry can become part of the social shopping revolution, writes Alistair Fitch, co-founder & Managing Director at digital creative agency Digital Natives
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