Hugo Boss taps Jamie Dornan and Birgit Kos to front new campaign

By Sarah Parsons | Published: 6-Aug-2018
Fragrance Male Grooming Marketing

The Northern Irish actor previously fronted the men's fashion house for its 2008 Spring/Summer campaign

Hugo Boss has named Fifty Shades of Grey star Jamie Dornan and model Birgit Kos as the new faces of Boss The Scent.

The pair will feature in the brand’s campaign story #AugmentedSensuality that will run in September.

Dornan has previously starred in campaigns for Dior Homme and Calvin Klein Free.

“For me, Boss represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the Boss family as the new fragrance ambassador,” said Dornan.

Kos added: “I’m so happy to be a Boss woman! Working with Jamie was great. I could not have asked for a better person to work with.”

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