IFF digital tracking

Published: 4-May-2006


IFF has launched an innovative digital database to track global trends outside the perfumery sector and help offer inspiration to clients. Two and a half years in the making, the What's Moving database uses a variety of media mediums including images, videos and newspaper and magazine articles, which provide information on the latest world trends and keep clients up to date with this fast moving phenomenon. When used, the screen is divided into four sections of a 3D cube, with each side referring to one of four areas - people, power, pleasure and premuim. Four additional themes - culture, love, faith and nature - complement the four main sectors and enable the user to brainstorm and develop their ideas.

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