IFRA UK Fragrance Forum 2019: the rise of the machines

By Julia Wray | Published: 16-Oct-2019

Artificial intelligence is opening up new opportunities in fragrance creation, and both current and potential future uses for tech in perfumery were addressed during the IFRA UK Fragrance Forum 2019

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Big names in fragrance, computing and biotechnology took to the podium for the ninth IFRA UK Fragrance Forum. Organised by the UK branch of fragrance trade body the International Fragrance Association, this year’s Forum took place on 15 October at The Welcome Collection in London, UK, and delved into the ‘quiet revolution’ of new technologies enhancing the fragrance creation process.

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