in-cosmetics Latin America to introduce new Spotlight On area

Published: 25-Jul-2018

in-cosmetics Latin America 2018 will have its finger on the pulse when it returns to São Paulo this September, with its brand new Spotlight On area covering the biggest topics of interest in cosmetics.

Comprising three product showcases investigating haircare actives, anti-ageing and formulation, each Spotlight On area will feature both an ingredient and a finished formulation display that corresponds to its relevant theme.

This will give brands the opportunity to test the benefits of these ingredients in a finished product.

Haircare actives

Haircare is a major movement in Brazil. According to Euromonitor, the global haircare category grew 21.5% from 2011 to 2016 in value share, while Latin America grew 42% and Brazil 34.8% in the same period.

The market is forecast to grow by 16.5% in retail value in Brazil, 14.2% in Latin America and 7.9% in the world by 2021.

Consumption in this sector is in constant mean growth and its heterogeneous market means there is scope for continuing innovation and variety of product development.

in-cosmetics Latin America's Spotlight On haircare actives will enable visitors to find ingredients that provide tangible benefits to haircare and styling formulations.


The anti-ageing sector has undergone a meteoric rise in recent years with global and indie brands looking to capitalise by developing exciting new products.

The global market is expected to reach $331.41bn by 2021, according to Orbis Research, with advancing technologies, efficacy and safety propelling the growth of anti-ageing products, service and devices.

By putting the spotlight on this important area of the industry, chemists will find ingredients that prevent or fight the effects of ageing on skin, often caused by UV, pollution and blue light.

in-cosmetics Latin America to introduce new Spotlight On area


The final Spotlight On area will celebrate formulation. Designed to help manufacturers identify novel formulations crafted by leading suppliers and with innovation key to success in the beauty industry, this area will showcase dozens of new ideas to inspire NPD teams.

Chemyunion is a sponsor of the Spotlight On areas, while Beautystreams is a media partner. Unlike the Innovation Zone, which will return to showcase new products and formulations that have launched either at show or in the eight months before, Spotlight On presents the best raw materials in the market grouped into three themes.

This helps visitors quickly and easily find solutions for their new projects. In addition to this initiative, there will be plenty on offer to draw crowds at the show.

Visitors will also benefit from a packed and informative two-day Marketing Trends and Technical Seminars programme, covering issues from the premiumisation of beauty and personal care in Latin America to a focus on the changes with the nail polish market.

ITEHPEC will also host two half-day paid-for technical workshops, focusing on the transformation of the cosmetic, toiletry and fragrance sectors.

Meanwhile, the deadline is approaching for entries into the ITEHPEC Innovation Awards 2018 on 3 August. Launched to acknowledge a new ingredient, a new process to obtain an ingredient or a new concept or marketing positioning, Manufacturers of cosmetics ingredients exhibiting or represented at in-cosmetics Latin America are invited to submit up to two entries.

To download the entry form, click here.

Daniel Zanetti, Exhibition Director of in-cosmetics Latin America, commented:

"Our new Spotlight On areas have been carefully curated to help inspire the next wave of products to hit the market. We have picked these three topics due to their importance to the future of the Latin American beauty sector and look forward to showcasing amazing haircare actives, anti-ageing ingredients and formulations in São Paulo."

For more information and to register your attendance, please visit here. Travel deals, such as OneWorld discounts are available for international visitors at as well as hotel offers at

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