The marketing and trends presentations have become a key element of in-cosmetics.
One of the three days of trends presentations at this year’s in-cosmetics show in Amsterdam will be devoted entirely to green issues. There is no doubt that consumers are becoming more discerning about whether the cosmetics and toiletries they buy are environmentally sound and many are opting for natural or organic versions in the belief that they are better for them. Speakers from leading market research organisations, agencies and companies operating within the natural/organic sector will debate these issues whilst providing opportunities for audience participation.
Other topics featuring on this year’s agenda include an exploration of other industries and their impact on the beauty markets. These include food and dietary supplements and other self-styled holistic products, professional salon treatments and plastic surgery.
Euromonitor will open the trends presentations with a global overview of trends within the cosmetics and toiletries industry. The research company will review factors contributing to growth, including macroeconomic, demographic, consumer and industry drivers. The focus willl be specifically on Western Europe, with a snapshot of key country and regional markets looking at the sectors offering the strongest prospects.
A second Euromonitor presentation will focus on the growth opportunities for international and local manufacturers in the BRIC countries (Brazil, Russia, India and China), which are set to contribute US$17bn or 40% to the absolute growth of the global cosmetics and toiletries market by 2011. Alexander Kirillov, cosmetics and toiletries industry manager with Euromonitor, will assess the similarities between the BRICs and how they differ, with forecasts up to 2012.
Natural & organic focus
Gillian Morris, director, chemicals and materials, consultant practice with Kline, will aim to bring clarity to the terms natural, organic and/or derived from sustainable and/or renewable ingredients by providing an assessment of the market for green, renewable and natural raw materials. Further analysis on how the definition of natural is being constantly redefined to include new terminology such as biodynamic and artisanal is provided by Nica Lewis, head consultant for Mintel GNPD Cosmetic Research. Lewis will update the audience on the latest natural ingredients, including minerals, spices and fermented actives.
Celebrating 35 years of jojoba in the business, in-cosmetics has invited the International Jojoba Export Council (IJEC) to present statistics on the market for jojoba, which is an important botanical ingredient used in the cosmetics industry worldwide. An ingredient with a strong history, jojoba is also also regarded as a cosmetic ingredient of the future, offering is a natural, botanical, renewable resource with a special affinity with human skin.
Central to the first day’s presentations on green issues will be a panel discussion hosted by Amarjit Sahota, ceo Organic Monitor. Participants will include founders and ceos Barbara Scott of Circaroma and Dr Nitasha Buldeo of Organic Apoteke, Group Lea Nature marketing director Jeanne Christensen and Borlind Group consultant Rainer Plum. The panel will discuss new business opportunities and pitfalls in natural and organic cosmetics.
Amarjit Sahota will then present separately on the issue of sustainable packaging innovations for cosmetics, including recycling, biodegradable and ecological. Ethical packaging issues are also the subject of a presentation from Jonathan Ford, creative partner Pearlfisher. He will examine the conflict between making beauty products desirable and the subsequent impact on landfill. The term ‘environ-mentality’ is about introducing a new currency and vocabulary linked directly to brands and is about innovation and design for environmental good practice in order to create long-term desire for brands.
Food & beauty
The connection between what we eat and what we put on our skin is resulting in new, innovative market segments. Beauty foods and beverages, nutraceuticals and gourmet skin care are fast growing sectors, which Mintel’s Lynn Dornblaser and Nica Lewis will examine, providing examples of new product launches in both food and personal care. New for this year will be the chance to sample some of the latest beauty products.
Carrie Mellage will assess the emerging market for nutricosmetics, consisting of orally ingestible products whose purpose is beautification of hair, skin and nails. Her presentation will cover the latest trends and innovations in nutricosmetics and provide insights into the future.
Outside influences
Marie-Alix Leroy, beauty consultant, Jump France will examine markets and practices that have had a considerable influence on the cosmetics industry, such as eastern medicines, including Indian rejuvenating massage, anti-ageing dietetics, anti-wrinkle acupuncture and relaxation techniques linked to reducing wrinkles. Her presentation will review the latest opportunities for anti-ageing products for 40-55 year old women from peripheral markets in the past and the future. Some of her predictions will come from the areas of aesthetic medicine, anti-ageing capillary extension, artificial thickening of hair and rejuvenating make-up techniques. Fiona Rauh, marketing director at Liquidrock, will analyse trends within the professional salon sector, including findings from the company’s Future Footprints report which follows lifestyle themes from salon to the high street.
The marketing and trends presentations always attract a huge crowd so arrive early to avoid disappointment.
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