Interested in attending? Get your tickets here.
The 2026 ceremony marks a new chapter for the awards, following the consolidation of the Pure Beauty Awards and Pure Beauty Global Awards into one flagship international programme.
Across 21 categories spanning skin care, make-up, hair care, fragrance, wellness, professional beauty and more, this year’s Finalists will have two opportunities to take home a trophy, with both Judges’ Choice and Readers’ Vote winners revealed live on the night.
Two routes to victory
New for 2026, every Finalist has two routes to victory, bringing together two distinct perspectives on what makes a beauty product truly award-worthy.
Our expert judging panel will select a Judges’ Winner in each category, drawing on their industry knowledge and expertise. At the same time, the Readers’ Vote puts the decision directly into the hands of beauty consumers: the people discovering, buying, using and championing these products every day.
By recognising both industry expertise and real consumer opinion, the new format offers a more complete, 360-degree view of beauty excellence. Two perspectives, two winners and twice the opportunity for our Finalists to take home a Pure Beauty Award.
What to expect on the night
The evening will begin with a sparkling wine reception at Grosvenor House Hotel on London’s Park Lane, where Manucurist will be offering express manicures, with glossy top coats, cuticle care and hand massages also available for those already sporting a fresh set.
From there, attendees will take their seats for a three-course dinner curated by the chefs at Grosvenor House, with Estée Lauder table gifts waiting at their tables.
The ceremony will reveal winners across 21 categories, with live prize draws throughout the evening offering guests the chance to take home prizes worth between £100 and over £300.
To round off the night, each guest can collect a Pure Beauty Awards gift bag, featuring 18 hand-selected products worth over £300, before the celebrations continue with an after-party in the ballroom.
Ateh Jewel to host the 25th anniversary ceremony
Beauty journalist, broadcaster and entrepreneur Ateh Jewel will take to the stage to host this year’s Pure Beauty Awards.
Jewel has worked across the beauty industry for more than two decades as a journalist and broadcaster, and is also the founder of her own beauty brand. She will guide guests through the evening as the 2026 winners are revealed and the Pure Beauty Awards marks its 25th anniversary.
Event details
Date: 15 October 2026
Time: 18:00 BST - until late
Venue: Grosvenor House Hotel, 86–90 Park Lane, London W1K 7TN
Dress code: Black tie
Book your place at the Pure Beauty Awards here.
Sponsors and partners
The Pure Beauty Awards 2026 is supported by partners spanning beauty, retail, packaging, logistics and technology.
This year’s sponsors include Beauty Bulb Live, Curtis Packaging, Eurofins Cosmetics & Personal Care, JustMyLook, Lemonpath, Manucurist, Nuon Medical, PackLion, Paxon, Propel, Revieve, Solésence and Sprint Logistics.
Join us on 15 October as the Pure Beauty Awards celebrates its 25th anniversary and crowns the 2026 winners.
Images credit: Henry Hunt for Photographer London
Featured companies
- See also:
- Sprint Logistics
- Nuon Medical Technologies
- The PackLion
- HPCi Media a Claverley Group company
- Manucurist
- Beauty Bulb
- Staci/Paxon
