Interparfums has scored the license to produce fragrances for sportswear brand Puma.
The deal will see the fragrance specialist create, develop, produce and distribute fragrances under the Puma brand name globally.
The first fragrance under the license agreement – which will run until 2037 – is set to launch in 2027.
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“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, Chairman and CEO of Interparfums.
Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, Puma has built relevance well beyond the field of play and established a formidable presence in key markets around the world.
“We look forward to translating this cultural significance into a new fragrance that extends the Puma brand and engages consumers across markets, generations, and style preferences.”
Previously, Puma perfumes and other beauty items have been produced under license with L’Oréal and Procter & Gamble.
Nina Jacobsen, Director, Licensed Business at Puma, commented: “We are delighted for Puma to join the Interparfums brand portfolio.
“Interparfums has built an exceptional reputation for translating the essence of iconic brands into distinctive fragrance experiences, supported by a proven record of execution, global reach, and deep understanding of consumers.
“Together, we expect to leverage Puma’s cultural relevance, energy and global brand appeal to create a fragrance that will be embraced by consumers around the world.”
