Interview: Fragrance from the heart

Published: 11-Nov-2014
Fragrance

Madalina Stoica-Blanchard, co-founder of niche perfume house Jul et Mad, introduces CNW to the brand

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Jul et Mad is a niche perfume house based in France. Founded in 2012 by Madalina Stoica and her husband Julien Blanchard, the brand originally launched with three fragrances and added a fourth earlier this year.

What is your background in the cosmetics industry?

I graduated in cosmetics and fragrance marketing from the Fashion Institute of Technology, New York, and worked at Clarins, Carita, Decléor and Natura Bissé, as well as working in distribution at Jeffrey Scott Retail Product Management. When I moved to Paris in 2005 I worked as Marketing and Sales Manager at L’Artisan Parfumeur, then joined Parfums Christian Dior in 2008 as Operational Marketing Manager for Asia-Pacific.

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