Accessories brand Jimmy Choo has signed a 10-year worldwide license agreement with Selective Beauty SAS, which will see the introduction of a first fragrance in spring 2009. The partnership is part of Jimmy Choo's strategy to further establish itself as a major luxury brand, and become a key player in the fragrance industry.
“Jimmy Choo is a brand which is raising the spirits and capturing the hearts of women all over the world,” said Tamara Mellon, founder and president of Jimmy Choo. “This exciting new partnership will not only give us the ability to meet the demand for a fragrance, but also achieve my original vision for Jimmy Choo to be one of the most treasured luxury brands.”
Corrado Brondi, president of Selective Beauty SAS commented: “Selective Beauty is extremely proud to be partnering with such an exciting brand and to become Jimmy Choo's laboratory for entering the highly desirable world of luxury fragrances. The creative team will be passionately translating Jimmy Choo's world of sophistication, glamour and exclusivity into a first feminine fragrance.”