Two years after the launch of his men's skin care brand HIM, actor and singer John Barrowman has co-created a hair care range aimed at women. According to Barrowman, the four-sku HER line has been developed to impart benefits commonly associated with skin care such as “cleansing, purifying and hydrating”. Although primarily targeted at women, whose tresses tend to suffer more from heat damage, the HER range is also suitable for male consumers. Formulated by cosmetic company Originitalia, the range features two hero products: 300 TRECENTO (£25) and Volumising Powder (£14/7g and £20/20g). 300 TRECENTO is a five minute, pre-shampoo treatment containing natural soy and wheat protein, and featuring a special delivery system, which is said to re-build damaged hair. The Volumising Powder, meanwhile, has been developed to refresh hair and add body simultaneously. Key ingredients are passion flower, rice bran and acai oils, which are said to impart volume without stickiness, texture without heaviness and control without the product build-up. A Volumising Shampoo (£15) and Volumising Conditioner (£17), both of which boast protective and repairing effects, complete the line-up.
While the HER products have been available via QVC since May 2013 as a miniature four-piece Volumising Discovery set, the full sized products will launch as part of a 'today's special value' from midnight on 27 November on QVC, presented by Barrowman.