Pure Beauty

Jouer Cosmetics opens first ever pop-up in LA

By Becky Bargh | Published: 31-Aug-2018

As the brand continues to extend its beauty arm, Cosmetics Business finds out what plans are in the pipeline

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Christina Zilber

Christina Zilber

Online beauty brand Jouer Cosmetics has opened its first ever pop-up store in LA.

Christina Zilber founded the brand in 2008 aiming to create a line of full-coverage formulas and highly pigmented products to complement all women.

Today, the brand offers products for lips, face and eyes, and a collection of make-up bags and accessories.

Commenting on the launch of the pop-up, Zilber told Cosmetics Business:

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