K18, the science-backed hair care brand, is set to host a pop-up in London, UK, celebrating the launch of its new longevity serum, FutureIQ.
Taking place at shopping destination Battersea Power Station with beauty retailer Space NK, the three-day activation from 14 to 16 August will offer free scalp analysis and insights from the Unilever-owned brand’s experts.
FutureIQ Biomimetic Hair Longevity Serum – a £110 biology-first serum that encompasses a multi-pathway system to address premature hair ageing – launched in July.
The product is said to be K18’s biggest innovation since the launch of its Leave-In Molecular Repair Hair Mask.
“FutureIQ Biomimetic Hair Longevity Serum marks an exciting new chapter as K18's first ever product targeting the scalp,” Chloe Macphail, International Marketing Manager at K18, told Cosmetics Business.
“We wanted our community to have access to a truly personal experience around this launch – the chance to sit down one-to-one with our expert stylists, see their scalp up-close and learn about their scalp health.
“A premium, immersive experience felt like the right way to bring that to life.”
The free consultations will be available on Friday 14 August 12:30-7pm, Saturday 15 August 10am-7pm, and Sunday 16 August 11am-6pm, and entry is first-come, first-served.
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