K18 Hair has launched an exclusive pop-up at Harrods’ Library space.
The activation marks a key milestone in the hair care brand’s UK expansion and introduces its latest launch, AstroLift.
Running until 14 May, the ‘immersive’ activation showcases K18’s newest anti-ageing hair care breakthrough, AstroLift, which claims to lift, firm and smooth hair fibres from root to tip.
Inspired by skin care science, the formula is said to deliver both instant results and long-term benefits, reinforcing K18’s reputation for biotech-powered hair care solutions.
The Harrods partnership with K18 offers visitors a hands-on experience with its science-backed formulations.
Guests will have the opportunity to explore the full K18 range, receive personalised consultations and discover how AstroLift brings a skin care-inspired approach to hair health.
The AstroLift Volume Spray, a lightweight, buildable styling mist is designed to restore volume, strength and flexibility to fine, fragile and ageing hair.
Powered by the brand’s signature K18 Peptide, the formula works at a molecular level to reverse damage caused by chemical treatments, ageing and environmental stressors.
Alongside its reparative benefits, AstroLift is formulated with a hair fibre volumising blend that increases strand diameter, creating instant body and bounce that claims to last up to two days.
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