Cosmetics Business picks: 9 new beauty launches you need

By Lollie Hancock | Published: 27-Feb-2026

From limited edition launches by Dyson and Lookfantastic, to new scented creations by Dior and Phlur, and colour cosmetics must-haves from Saie and Danessa Myricks, discover this week’s biggest beauty launches

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Limited edition launches and new colour cosmetics creations comprise this week’s nine biggest beauty launches.

Dior Fragrances has spotlighted ambassador and muse Rihanna as it launches an intense upgrade to a classic scent inspired by the singer, while Chriselle Lim’s Phlur expands its Rose Whip fragrance family with the launch of a new sku.

Both Dyson and Lookfantastic are also celebrating the start of spring with limited edition launches.

Plus, Dove has put scalp care first with the launch of a new collection, comprising four lines to suit individual hair needs.

Read on to discover our favourite new beauty launches from the last week.

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