Kanebo begins sales assault on Russia

Published: 1-Sep-2009

Japan’s Kanebo Cosmetics Inc is to begin full scale sales of its products in Russia this month, it announced yesterday. The group has established a sales subsidiary, Kanebo Cosmetics Russia LLC, in a bid to increase the number of stores in Russia selling its high-end Sensai brand from around 70 to 100 and to garner annual sales of ¥1bn by 2011. In the past Kanebo has relied on a local sales agent, but to take advantage of rising income levels among Russian consumers the group has increased its focus on the region.


Japan’s Kanebo Cosmetics Inc is to begin full scale sales of its products in Russia this month, it announced yesterday. The group has established a sales subsidiary, Kanebo Cosmetics Russia LLC, in a bid to increase the number of stores in Russia selling its high-end Sensai brand from around 70 to 100 and to garner annual sales of ¥1bn by 2011. In the past Kanebo has relied on a local sales agent, but to take advantage of rising income levels among Russian consumers the group has increased its focus on the region.

The ¥390m subsidiary was paid for in part by Kanebo’s parent company, Kao Corporation, which contributed 10% of the capital with Kanebo providing the rest.

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