Model and reality TV star Katie Price, also known as Jordan, has launched her second women’s fragrance – Besotted.
Price hopes the sales of Besotted will mirror that of her signature scent Stunning, which launched to commercial success in August 2007.
Besotted, which features top notes of lemon and grapefruit, middle notes of Lily of the Valley and dries down to a base vanilla and amber, will retail from £18 for 50ml.
Price says: “I am so excited about launching my second perfume. It smells amazing and is very different to my first fragrance as this one is slightly muskier. I love it and I think a lot of women will too.”
John Roach, managing director of Jigsaw esl echoes these thoughts: “We are really excited about launching Katie’s second fragrance Besotted, following the huge success of Stunning. Katie’s second launch is proving to be hugely acceptable to retailers. “