Katy Perry to launch fragrance

Published: 22-Jul-2010
Fragrance Finance

Singer is the latest star to launch celebrity scent


Despite predictions to the contrary, the celebrity fragrance market is showing no signs of waning as yet more stars are signing up to put a scent to their name. After actress Jennifer Anniston launched her eponymously named fragrance in UK luxury department store Harrods on Wednesday, singer Katy Perry has announced she too is launching a perfume.

Perry’s first fragrance, Purr, will launch in November this year exclusively at Nordstrom and online at Nordstrom.com
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