Has Gwen Stefani’s make-up line Gxve Beauty closed down?

By Amanda May | Published: 19-Feb-2026
Colour Cosmetics Retail

The website for the musician and No Doubt band member’s colour cosmetics company is down, while its Instagram and TikTok accounts are no longer publicly available

It is rumoured that Gwen Stefani’s Gxve Beauty has allegedly shuttered after four years in business.

Instagram and TikTok accounts for the musician’s colour cosmetics brand are no longer publicly available, while the gxvebeauty.com website is down.

An email by Cosmetics Business to Gxve Beauty’s contact – hello@gxve.com – has also bounced back. 

Gxve Beauty products are no longer listed for sale at beauty retailer Sephora either. 

A representative from Sephora confirmed to The Business of Fashion that the retailer stopped selling the brand at the start of 2026.

Cosmetics Business has reached out to Sephora for comment. 

Stefani has not commented on the business’ position on her social media accounts. 

Gxve Beauty (pronounced ‘give’) launched in 2022, claiming to deliver a collection of “bold, high-performance” products that span eyes, lips and brows. 

The products were said to be inspired by the No Doubt singer’s “signature sharp brows and bold red lip”.

Hero to the collection was Original Recipe – a cherry colour lipstick which was formulated in three forms: matte, satin and matte liquid.

Gwen Stefani's Gxve Beauty products

Gwen Stefani's Gxve Beauty products

The brand was developed with Allison Statter and Sherry Jhawar, the founders of marketing firm Blended Strategy Group, and backed by New Theory Ventures.

Gxve Beauty is the latest embattled celebrity beauty company, following the closure of actress Drew Barrymore’s Flower Beauty, which shut last year after 13 years in business.

Model Kate Moss’ beauty brand Cosmoss also entered liquidation in 2025.

Other beauty brands in trouble this year include online retailer Beauty Bay, which has filed a notice of intent to appoint administrators, and Malin + Goetz, which has placed its UK business into administration.

AS Beauty has also shuttered CoverFX and Mally Beauty as market challenges bite.

Lead image credit: ABImages Alex J Berliner.

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