Kylie addition has Coty spinning around

Published: 1-Aug-2006


Coty has signed an exclusive licensing deal with Australian pop star Kylie Minogue to develop and market a line of fragrances and ancillary products. The deal will mark the debut onto the fragrance scene for the pop star who already markets a line of lingerie.

The first fragrance line will comprise an edp, edt and ancillary products and is set to be launched onto the Australian, UK and Irish markets this autumn before distribution throughout Europe and Asia.

“Kylie Minogue's incredible appeal among women transcends borders and ages. Her successes as a performer and a businesswoman, combined with her grace and perseverance in the face of personal adversity, have not only made her a role model but also have forged a tremendous bond with her fans,” commented Bernd Beetz, Coty's ceo.

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