L'Oréal Paris appoints first African digital ambassador

By Alessandro Carrara | Published: 12-Jun-2024

Actress and blogger Temi Otedola will front a campaign featuring the French luxury giant’s Infallible Makeup Range

L'Oréal Paris has appointed Nigerian actress Temi Otedola as its first African Digital Ambassador.

Otedola, who is also a fashion and beauty blogger, will front a campaign featuring L’Oréal’s Infallible Makeup Range and work with the business on its women-focused initiatives.

She called the role a “real dream come true” and recalled playing with her mother’s L’Oréal lipsticks and mascaras as a child.

“I’m truly honoured to be the first Nigerian representing L’Oréal not only across Africa but also on a global stage,” Otedola wrote in an Instagram post.

“This has been the hardest secret to keep for the last six months.”

Otedola will work alongside South African actress Thuso Mbedu, who was named as the French luxury giant’s international Brand Ambassador in 2023.

Mbedu, who starred in the Hollywood blockbuster The Woman King, is L'Oréal’s spokesperson for the Sub-Saharan Africa region.

“This multi-talented actress, entrepreneur, and global influencer joined the L’Oréal Paris family of ambassadors embodying diversity, self-confidence and a modern vision of beauty,” a  L’Oréal Paris spokesperson said.

“She is now part of this strong line-up of women who lift each other up and convey a strong statement of confidence celebrating women’s empowerment.”

Otedola founded her blog JTO Fashion in 2014, covering beauty, fashion and travel content.

She also played the role of Moremi Oluwa in the 2020 Nigerian Netflix drama Citation.

(Photo Credit: L’Oréal Paris)

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