L'Oréal Paris has signed Puerto Rican actress Adria Arjona as Global Ambassador, marking a “vibrant new chapter” for the brand.
The 34-year-old star, known for her roles in movies Hit Man and Splitsville, joins L’Oréal Paris’ ambassador roster to “usher in a fresh, culturally resonant perspective on the brand's iconic declaration: ‘You're Worth It’”, read a company statement.
The partnership aims to celebrate cultural connection and community pride, with Arjona talking candidly to the brand’s audience on matriarchal wisdom, family lineage and the power of owning your own story.
She will also lead pillar product campaigns across make-up, skin care, hair care and hair colour, highlighting L’Oréal Paris’ hero products and innovation.
"Every L'Oréal Paris Ambassador brings a new facet to our belief that beauty is not about becoming someone else; it is about women rising to be their greatest selves,” said Laetitia Toupet, Global Brand President of L'Oréal Paris.
“[Adria] shows us what ‘I'm Worth It’ means in 2026.
“Deciding who you want to be. Standing tall in your own skin. Claiming the space you deserve without hesitation.
“Adria combines a positive energy with an independent spirit and unshakeable resolve to choose her own path, inviting other women to step into their confidence and do the same.”
Arjona’s campaign with L’Oréal Paris will roll out across digital, social media and broadcast platforms nationwide in the coming weeks.
She was chosen for the role because she “celebrates beauty as an active expression of self-authorship”, read a company statement.
Laura Branik, President of L'Oréal Paris USA, explained: "For generations, L'Oréal Paris has believed every woman deserves to feel seen, valued and worth it.
“That belief is our foundation, and we continue to build on it by investing in people, research and innovation to serve the diversity of beauty around the world.
“Welcoming Adria, whose heritage is an important part of her perspective, is especially meaningful.
“We are proud to have her voice in carrying our belief forward: ‘You're Worth It’."
Arjona said joining L’Oreal Paris’ Global Brand Ambassador roster is an “honour”.
She added: “And what makes it even more meaningful is being able to share a little bit of my story, my culture and the women who shaped me.
“I hope to remind women everywhere that there is so much beauty in simply being yourself. Porque tú lo vales [‘Because I’m Worth It’]."
Arjona joins L’Oréal Paris’ growing roster of new ambassadors in 2026, including Formula 1 driver Charles Leclerc and American actress Kristen Bell.
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