L’Oréal designs luxury advent calendar for Selfridges

Published: 20-Oct-2010

Each window to contain miniature L\'Oréal products

In an exclusive tie-up, L’Oréal’s Luxury Products Division has designed an “All I want for Christmas” advent calendar, which will be exclusively sold in the leading department store during this festive season.

Priced at £60, the calendar will have miniature L’Oréal products behind each of the customary 24 windows, providing what Selfridges is calling “the ultimate gift for any beauty lover”.

Products from the L’Oréal portfolio to be included are Giorgio Armani’s Eyes to Kill mascara, Kiehl’s Crème de Corps, Lancôme’s Trésor in Love fragrance and Shu Uemura’s Skin Purifier.
See more

You may also like

Skin Care

Longevity dubbed ‘turd of anti-ageing rolled in glitter’ by beauty journalist Nadine Baggott

Read more
UK beauty journalist Baggott’s comments come amid a boom in longevity science and products, with players such as L’Oréal, Estée Lauder Companies and OneSkin all tapping into the space

Trending Articles

  1. Estée Lauder Companies’ Q1 sales beat estimates as turnaround takes hold in ‘pivotal year’ Stéphane de La Faverie, President and CEO of the Estée Lauder Companies (ELC), hailed a strong start to the year as his ‘Beauty Reimagined’ strategy begins to bear fruit
  2. MAC Cosmetics to launch in Sephora’s US stores for first time The launch comes amid ELC’s efforts to revive flagging sales at both MAC Cosmetics and the wider business
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Bodycare saved by former The Body Shop CEO Charles Denton Denton most recently led the acquisition and turnaround of The Body Shop, and plans to reopen 30 to 50 Bodycare stores in the first half of 2026
  4. Ulta Beauty hit with lawsuit over ‘clean’ beauty claims A class action lawsuit filed in the US alleges that products that are part of Ulta's Conscious Beauty initiative contain ingredients that are on the US beauty retailer’s Made Without List
  5. Chanel invests in AI with first-ever try-on beauty app Lipscanner is a world-first for the brand and pairs colour inspiration with more than 400 lip products from the luxury French brand

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

Skin Care

Longevity dubbed ‘turd of anti-ageing rolled in glitter’ by beauty journalist Nadine Baggott

UK beauty journalist Baggott’s comments come amid a boom in longevity science and products, with players such as L’Oréal, Estée Lauder Companies and OneSkin all tapping into the space
Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Beauty named top indie beauty brand for creator retention rate

Independent beauty players are among the fastest growing in the industry, according to a new report from Traackr which outlines their growth potential
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Maybelline’s new beauty campaign turns a subway delay into an inclusive runway

‘Fit Me For Every You’ is the latest activation in the L’Oréal-owned brand’s new era of ‘culturally resonant’ storytelling, turning a subway delay in New York City into a moment that celebrates diversity and spotlights its number one foundation Fit Me
Fragrance

Kering offloads beauty division to L’Oréal in historic €4 billion deal

Kering established Kering Beauté in 2023, and had double down on the division this year through a €750 million single-tranche bond in May, but is now selling the division to French beauty giant L’Oréal
Fragrance

Colman Domingo named Valentino Beauty’s first Global Ambassador for fragrance

The actor and director is Valentino’s first-ever ambassador for its fragrance lines, building on his role as menswear ambassador for the luxury house
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Cosmetics Business reveals the top hair loss beauty trends rooted in place for 2025

Hair loss is increasingly affecting the younger generations, but the beauty industry is on a mission to trim the rate at which it affects people to help bring back their confidence. Cosmetics Business dives deeper into the innovations taking place
Subscribe now