Neutrogena has responded to criticism surrounding a video featuring singer and Brand Ambassador Tate McRae using its make-up removing face wipes after it went viral.
In a TikTok video of her post-show routine, the‘ Greedy’ singer appeared to barely touch her skin with the Neutrogena products she was promoting, including Neutrogena Makeup Remover face wipes, which prompted a backlash.
“Is Neutrogena bad for your skin or something?” said user @destinyyy_tv in the comments of the video.
TikTok user @sfrazzz said: “I can’t believe Neutrogena approved this.”
“Refusing to actually use the product you’re marketing… interesting choice,” added @ashlei0912.
Responding to the furor, Neutrogena has posted a tongue-in-cheek video on its official Instagram account from the point of view of the make-up wipes.
“I would like to thank everyone for the sudden attention,” said the post’s caption.
“Please respect my privacy as I adjust to the fame.”
The animated wipes thanked viewers for the 9 million notifications from those who liked, commented, shared and reposted McRae’s original video.
“Hey. Wow, I have been off the grid. Little digital detox after a big festival weekend,” the wipes said.
“You know the one, wink wink. And I checked my phone to see 9 million notifications from you guys, thank you.
The video continued: “I see you, and I hear you, girl.
“I think I have some reflecting to do too, you know?
“I am really, like really good, at cleansing your face, but am I even better at causing a scene?”
Watch Neutrogena’s response video in full below:
Social media users have praised Neutrogena’s humorous response.
“That first ‘wow’ and I am locked in on this diva. More from her plz,” said @amyvirginia on Instagram.
“Why does this lowkey make me wanna buy the wipes,” said @preasleythepup on the social media platform.
“A third user, @drwallacenozile, said: “This is Legendary! Top tier.”
McRae became a Global Brand Ambassador for skin care brand Neutrogena in 2025.
The singer could be gearing up to launch her own beauty brand, according to a recent trademark filing.
