L’Oréal’s America-based business L’Oréal USA has announced its role as a founding donor of The Recycling Partnership’s Small Town Access Fund.
The fund supports recycling programmes in small towns across the US with populations of less than 50,000.
It was launched with a founding donation from L’Oréal USA, in partnership with GlobalGiving, with additional support from L’Oréal’s Maybelline New York brand and Arconic Foundation.
In its first year, the fund is launching 14 projects in nine states: Indiana, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, North Carolina, Ohio and Wisconsin, with several others in the pipeline for 2023 and beyond.
The programme aims to deliver over 6 million pounds of new recyclables into the system and out of landfills every year.
“We are thrilled to have a dedicated granting stream to assist smaller and rural communities in their efforts to provide residents with quality recycling access and education,” says Rob Taylor, L’Oréal USA’s Senior Director of Grants and Community Development.
“We all have a role to play in the circular economy, and supporting efficient, resilient recycling programmes in these communities will make it easier for residents to recycle, support local jobs, and create a valuable supply of recyclable materials to be transformed into new products.”
Marissa McGowan, Chief Sustainability Officer for North America at L’Oréal, added: “The fund will expand access for communities across the country with populations of less than 50,000, including many communities in which we operate as a business.
“This meaningful work is strongly aligned with our sustainability transformation strategy and bold, measurable targets to help solve environmental challenges facing the US and world today.”