French beauty brand Orlane has developed a new anti-ageing lipstick that is claimed to enhance, plump, moisturise and reshape the lip area, whilst providing vibrant colour.
Rouge Pur Soin has been developed for ageing skin and contains marine-based biopolymers, which are said to provide an immediate lip plumping effect, whilst smoothing the appearance of fine lines and wrinkles. In addition, jojoba, Muscat rose oils, vitamin E and beeswax create intense hydration, while apricot kernel oil and pigments provide the intense colour.
The lipstick is available in 12 shades, including pink, brown and red colourways, which in turn feature four sub shades ranging from light to dark.