Liz Earle moves into colour

Published: 21-Jul-2011
Sustainability Colour Cosmetics Retail

Natural beauty brand adds colour cosmetics to its skin and hair lines

UK natural beauty brand Liz Earle is to add a colour cosmetics range to its existing line of skin and hair care products. The new range is described as a carefully edited, capsule collection and a natural bridge from the brand’s award winning skin care products.

The collection will initially launch with one product, Sheer Skin Tint, with others to follow in the near future. Sheer Skin Tint, which launches in September, is said to combine the rich, creamy coverage of a foundation with a sheer, lightweight texture that blends to enhance not mask skin tones. The result, according to the brand is dewy, even and radiant skin. The tint is available in three shades – bare, beige and beach – and contains a botanical blend of naturally sourced vitamin E, avocado and borage, while SPF15 provides UV protection.

The product launch will support the brand’s Progress not Perfection environmental values, with customers ordering Sheer Skin Tint for the first time by mail order also receiving samples of each shade to help them select the right shade before they open the full size product and helping to avoid unnecessary landfill.
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