Pure Beauty

Lookfantastic to open first Christmas pop-up in London

By Alessandro Carrara | Published: 20-Nov-2023

The event is set to run from 29 November to 3 December, and will be located at 189 Piccadilly Townhouse

Lookfantastic is opening its first-ever pop-up in London to promote its 2023 Christmas Gift Guide.

Visitors to the House of Beauty event will have a first look at the retailer's exclusive holiday collections, including its Christmas Eve Edit and the Christmas Present 2023 - pre-prepared gifting sets for shoppers.

Facial treatments and a number of “immersive” beauty experiences will also feature at the upcoming pop-up.

The event is set to run from 29 November to 3 December, and is located at 189 Piccadilly Townhouse.

‘‘As we unveil the Lookfantastic House of Beauty in the heart of London, we are excited to bring the magic of our 2023 Christmas Gift Guide to life,” said Keely Gough, Managing Director of Lookfantastic.

“This festive pop-up is more than an experience; it is an invitation for beauty enthusiasts to immerse themselves in the world of Lookfantastic and an opportunity to celebrate the benefits of being a valued member of our community.”

Brands stocked by the THG-owned beauty retailer, including Drunk Elephant, Jo Malone London and hair care specialist ghd, will also host stands to showcase their products.

“From in-person interactions with world leading brands to discovering exclusive Christmas collections, this is a celebration of individual beauty because no one does you like you do, and no one does beauty like we do,” added Gough.

Lookfantastic's first London pop-up comes after it helped Sol de Janeiro, the Brazilian-inspired beauty brand, to open its debut UK pop-up earlier this year.

The L’Occitane-owned brand collaborated with the online beauty retailer to open an “immersive” experience at London’s Battersea Power Plant shopping destination in June.

The Sol de Janeiro x Lookfantastic event showcased the brand’s hero products in a “party vibe” environment, with a live DJ and interactive displays.

Lookfantastic was founded in 1996 and was acquired by THG in 2010 as part of its Beauty portfolio.

The retailer stocks brands including YSL, Lancôme, Armani, Tom Ford, Laura Mercier, Estée Lauder and Jo Malone London.

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