Lookfantastic is opening an immersive pop-up in London, UK, to mark its ‘What the SPF?!’ campaign.
The pop-up experience will amplify the sun safety campaign, which includes a 20% discount on SPF products to offset tax.
“In line with our ‘What The SPF?!’ campaign this year, we wanted to offer our community an experience IRL [in real life] that combines playful summer vibes with SPF education in a memorable way,” Keely Gough, Managing Director, Lookfantastic, told Cosmetics Business.
“SPF is the 'hottest' thing you can do for your skin health and we wanted to share this message through the pop-up.”
The event, taking place on 23 May from 10am to 6pm, will be held at 36 Eastcastle Street, London, with tickets available from 18 May.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Now in its third year, the campaign aims to make SPF products more accessible by advocating for the removal of the 20% tax currently applied to them in the UK.
Gough shared that visitors can expect “a sensorial experience that will set the tone for a glowing summer”.
She added: “The pop-up will fe
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.