L’Oréal’s Dermatological Beauty Division has joined forces with giants Ulta Beauty, Walgreens and more to raise awareness of a new ‘unbranded’ sun safety campaign.
The French beauty giant’s dermatological division, which comprises brands like CeraVe and La Roche-Posay, is supporting the Sun Care Consortium’s ‘Sun Responsibly’ campaign, which aims to address misinformation about sun care use.
It aims to bust myths and elevate the importance of daily sun protection, and is considered a “first-of-its-kind” – where beauty brands, dermatologists and retail competitors join forces to spread the word about sun care education together.
‘Sun Responsibly’ was first unveiled at the American Academy of Dermatology’s (AAD) Annual Meeting in March, but will roll out to consumers across multiple channels in May.
The campaign will launch in thousands of doors at national retailers Ulta Beauty, Walgreens and CVS Health.
It is also rolling out to regional leaders, including Meijer and Hy-Vee, and via a multitude of touchpoints from The Skin Cancer Foundation.
All brands and retailers taking part will bring the campaign message to life through displays, shelf signage, social media and shopper-facing events.
“For too long, sunscreen has been viewed as a summer-only product – used reactively for pool days and beach trips – but today’s data tells a different story,” Gina Daley, AVP, Integrated Health, L'Oréal Dermatological Beauty told Cosmetics Business.
“40% of US women increased their SPF usage in 2024, and purchases now happen year-round, even in winter.
“This shift is largely driven by
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.