L’Oréal Paris, Selena Gomez’s Rare Beauty and Hailey Bieber’s Rhode are among the beauty brands pitched as 2025’s “holiday winners” in terms of social influence.
Ariana Grande’s r.e.m. beauty and Kylie Jenner’s Kylie Cosmetics round off the list of the top beauty brands that will succeed this Christmas in terms of total Brand Vitality Score (VIT), according to data from influencer marketing platform Traackr.
Traackr’s VIT metric measures the “visibility, impact and trust” of influencer content mentioning a brand, looking at the reach of content, engagement generated, and quality of content on brand image to assess how it correlates to sales performance.
However, the data suggests that this year’s “holiday race” was decided months ago, and is the result of “consistent, strategic investment in creator relationships from January through December”, Halie Soprano, Senior Professional Services consultant at Traackr, told Cosmetics Business.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.