Lush launches Willy Wonka-style competition for factory tour

By Alessandro Carrara | Published: 6-Dec-2023

The competition forms part of Lush’s 2023 Christmas campaign and celebrates the eight year anniversary of its Intergalactic bath bomb

Lush is offering an exclusive tour of its factory in Poole if shoppers can find a secret code hidden in one of its Intergalactic bath bombs.

Eight codes have been included in the product range, which will be delivered at random to the body care brand’s UK stores and become available to purchase from 7 December.

The competition forms part of Lush’s Intergalactic Christmas campaign, and also serves as a celebration of the Intergalactic bath bomb’s eight year anniversary.

Peppermint and grapefruit oils feature in the product’s formulation. 

“At Lush Manufacturing we are exceptionally proud to be the inventors of the bath bomb and the experts in creating magical bath art,” said Mo Constantine, Lush co-founder and Manufacturing Director.

The eight winners will be given an exclusive look at Lush’s Poole factory to see how the brand creates its products.

Attendees will also be able to see Lush’s ‘Fresh Kitchen’, where compounders mix and blend fresh fruit and vegetables to create the brand’s masks, body scrubs and eye pads.

Finally, there will be an opportunity for the winners to make their own bath bombs, bubble bars and facemasks with Lush’s manufacturing team.

“The millions of products made in our factories are crafted with very special skills that can only be achieved by hand, and we're very excited to celebrate eight years of Intergalactic by giving eight bathers, and their guests, the chance to see how we do it for themselves," added Constantine.

Lush kicked off its 2023 holiday campaign with a space-themed installation at London’s Outernet entertainment venue.

On 1 December visitors were able to view a scent-infused half an hour premiere of the brand’s newest animation, ‘The Intergalactic Universe’.

The video was created to explore the body care brand’s ‘Intergalactic’ offering and promote the “out-of-this-world gifts” available for the festive period.

A two-minute animation promoting the business’ holiday collections will run from 1 to 7 and 10 to 16 December.

Other brand activations this year include the ‘Black Hole’ photo booth in Lush Oxford Street and a glow in the dark scented mural in Whitechapel.

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