Lush has returned to social media this month via Bluesky, after famously departing from all social platforms in 2021.
Bluesky is a decentralised social media platform that serves as a popular alternative to X (formerly known as Twitter) – with a similar theme and posting methods.
The British bath bomb-maker's decision to join Bluesky follows a “detailed review of the platform and how it has evolved”, a Lush spokesperson told Cosmetics Business.
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