Lush hosts event at London’s Outernet to promote Super Mario Galaxy Movie collection

By Alessandro Carrara | Published: 2-Apr-2026
Marketing

The British beauty retailer has teamed up with Universal Products & Experiences, Illumination and Nintendo to create a limited edition collection inspired by the new The Super Mario Galaxy Movie

Lush is set to launch an installation at the London, UK-based Outernet entertainment venue to promote its new The Super Mario Galaxy Movie bath and body care range.

Visitors to the scented space will be able to take part in complimentary activities, such as making a Lush-themed planet product at its Planet Makers Lab.

Also included is the Galaxy Glide Arena, where attendees can play a Super Mario Galaxy Movie-themed shuffleboard.

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Finally, a ‘Princess Pamper’ allows friends to treat one another to a hand and arm massage by learning techniques from Lush experts.

The event will take place at Outernet London in Charing Cross from 10 to 12 April.

Lush teamed up with Universal Products & Experiences, Illumination and Nintendo on the new limited edition collection inspired by The Super Mario Galaxy Movie, which landed in theatres on 1 April 2026.

Products include Yoshi Egg Bath Bomb (£12), which, when dropped in bath water, reveals one of four colourful, collectable shower gummies formulated with a blend of essential oils.

Also featured is Yellow Luma Bubble Bar (£8.50), which creates twinkling peach-scented bubbles.

Additionally, Princess Peach’s Crown Soap offers a strawberry-scented infusion with hydrating strawberry seed oil.

“At Lush, we create products that spark joy and empower self-care,” said Kalem Brinkworth, Concepts and Collaborations Lead at Lush.

“The Super Mario Galaxy Movie captures imaginations and wonder – themes that align beautifully with Lush’s mission to bring innovative, yet planet-friendly products to customers.” 

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