Lush on the trials and rewards of sourcing fresh ingredients

By Alessandro Carrara | Published: 11-Mar-2026
Ingredients Skin Care

Abi Fitzjohn, Creative Buyer at Lush, provides a deep dive into how Lush goes about sourcing the ingredients used in Lush’s fresh skin care and bathing products

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Lush has solidified its reputation in the beauty industry for its innovative skin care and bathing products made with genuinely fresh ingredients.

Although the finished results often look good enough to eat, the process is not always straightforward, with climate change, harvest disruptions, and choosing the right supplier being core challenges.

Cosmetics Business sat down with Abi Fitzjohn, Creative Buyer at Lush, to hear the full scoop behind the British body care brand’s carefully balanced sourcing practices.
 

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