Global packaging company MeadWestvaco has unveiled its new corporate identity as MWV: How brands take shape. The new branding is designed to articulate the global packaging capabilities and services offered.
“The new MWV brand identity is part of our company’s progression toward our vision of global leadership in packaging and packaging solutions,” said John A. Luke, chairman and ceo of MWV. “Now, our visual identity more clearly states to customers that with our complete platform of global capabilities and innovative solutions, MWV is uniquely positioned to help their brands take shape.”