Meet the host of the Pure Beauty Awards 2026: Ateh Jewel

By Lollie Hancock | Published: 8-Oct-2026 Lollie Hancock
Marketing Digital

Broadcaster and entrepreneur Ateh Jewel talks beauty innovation, impactful moments and what she is most excited for on the night ahead of her return to host the Pure Beauty Awards 2026, which takes place in London on 15 October

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Meet the host of the Pure Beauty Awards 2026: Ateh Jewel
Beauty broadcaster and entrepreneur Ateh Jewel is returning to host the Pure Beauty Awards 2026, which is celebrating its 25th anniversary.

The award-winning beauty journalist, broadcaster and diversity advocate will be taking to the stage on 15 October at the Grosvenor House Hotel in London, UK, to crown the winners of the 2026 Pure Beauty Awards.

Cosmetics Businesses sat down with Jewel ahead of the big night to talk about her returning to host the event for a third time, the importance of the Pure Beauty Awards for the wider industry, and the evolution of beauty over the past 25 years.

Check out the full list of finalists in the 2026 Pure Beauty Awards 2026 here. 

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.

You are back hosting the Pure Beauty Awards for its 25th Anniversary. What makes these awards so special?

Jewel: “I love hosting the Pure Beauty Awards because it really celebrates the best of the best in the industry. 

It is always such an honour to be surrounded by the crème de la crème and so much talent. 

I am so excited – let’s do this.”

Why are events like the Pure Beauty Awards so important to brands and the wider industry?

Jewel: “The Pure Beauty Awards are such an important and recognised mark of excellence for brands. 

All of the winners and nominees should feel incredibly proud to be part of the awards because of the high calibre, standards and esteem they hold.”

How has beauty evolved over the past 25 years?

Jewel: “I have been working in beauty since 2001, and there have been such huge changes that I am incredibly proud of. 

I love the fact that the internet and [social media platform] Instagram have made beauty so much more democratic. 

Before, there were a few gatekeepers, whereas now a huge com

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