With corporate buyers closing a number of key deals during the past 12 months, mergers and acquisitions (M&A) continue to boom in the beauty and cosmetics sector. In particular, activity in the mid-market is illustrative of strong interest in fresh challenger brands and new innovations, while growth opportunities available in emerging markets continue to draw the attention of acquisitive companies.
Mergers & Acquisitions: The beauty of investment
Following numerous mergers and acquisitions in the beauty sector over the last 12 months, Gareth Iley, Head of Consumer at Clearwater International, examines current trends and opportunities for mid-market businesses
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Year in review: 2025’s biggest beauty stories and headlines
Read moreA look at the beauty industry news stories and headlines that dominated in 2025, covering sweeping tariffs, job cuts, acquisitions, longevity and a hefty dose of controversy
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Colour Cosmetics
Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch
The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’
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Body Care
Galderma, Rhode, Kering and more: The biggest beauty brand acquisitions in 2025 reshaping the industry
From Hailey Bieber’s Rhode being bought by e.l.f. Beauty to L’Oréal doubling its stake in Galderma and snapping up Kering Beauté, Cosmetics Business rounds up this year’s biggest beauty acquisitions and how they will impact the wider landscape