Middle East tourists to send luxury beauty sales soaring this summer

By Jo Allen | Published: 18-Jun-2024

Summer is here and UK luxury beauty retailers are gearing up for an influx of tourists from the Gulf. What will win over these most affluent consumers?

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This article was originally published in the Cosmetics Business Luxury Beauty Trend Report.  Receive your copy here.

Summer is officially here, which means that the world of luxury retail will be preparing for a tourist surge from the Middle East.

The UK has long been a favourite tourist spot for Middle Eastern visitors, with affluent customers from the region flocking to London and other European cities to shop for luxury goods.

“As the Middle East experiences extreme summer heat from June to September, many people choose to travel for long periods and we see a very seasonal shopping trend during this time with key locations such as London and Paris attracting Middle Eastern tourists in high volume,” says Amy Ward, Middle East Country Lead at The Red Tree.

And Simon Murray, The Red Tree's Senior Brand Manager adds that this summer looks set to see even higher numbers of visitors from the region.

“Anecdotally and from my own observations, it feels like the high spending Middle East tourist is back in London in their highest numbers since Covid and I would expect that to increase further in summer 2024.

“This will be to the continued benefit of fragrance, which is thriving right now in luxury, and colour cosmetics, and to a lesser extent skin care.”

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