POV Beauty, the skin care brand created by influencer Mikayla Nogueira and Estée Lauder Companies (ELC) veteran Ani Hadjinian, has closed a US$15m Series A funding round.
The funding will be used to fuel the beauty brand’s skin prep-focused category and continue driving growth in retail and ecommerce.
Plus, accelerating momentum within beauty retailer Sephora (which it launched into in 2026), expanding the team, improving its presence on TikTok Shop, and investing in skin care-make-up hybrid innovations.
The investment was led by venture capital firm, Silas Capital, with participation from growth equity firm RÉDO Capital and the brand's original investor, Imaginary Ventures.
“Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger,” said Nogueira.
“It allows us to grow our ecosystem and continue creating the clinically tested, game-changing prep products our community deserves, proving that when you put your audience first, the possibilities are truly endless.”
Launched in 2025, POV Beauty is best known for hero skin care products, including Drench It, Glaze It, Whip It, Drip It and Chill It, alongside Snatch It and Amp It franchises.
Brian Thorne, Partner at Silas Capital, said: “POV Beauty represents a rare and powerful intersection of unparalleled digital community insight and intuitive, high-performance physical products.
“Mikayla and Ani have built a brand that truly listens to its consumers, delivering make-up-gripping solutions that address real white space in the market.
“Following their unprecedented launch at Sephora, the brand's overwhelming momentum made it clear they are poised to lead the skin prep category.”
Lusa Zhou, co-founder and managing partner at RÉDO Capital, added: “Ani and Mikayla are two exceptional women with complementary strengths and an uncommon understanding of their community, consumers and beauty, and we are delighted to be in their corner at such an important moment in their journey.
“We look forward to working alongside Silas Capital and Imaginary Ventures to support POV Beauty as it continues to dream bigger.”
