Mintel launches online beauty service

Published: 2-Oct-2008

Market analyst Mintel has announced the introduction of a new online service, Beauty Innovation, as part of its Mintel Global New Products Database. Beauty Innovation focuses on analysis of C&T product launches, covering over 50 countries. The service, according to Mintel ceo Peter Haigh: "will help our clients identify the key areas of opportunity for investment in the beauty industry”.


Market analyst Mintel has announced the introduction of a new online service, Beauty Innovation, as part of its Mintel Global New Products Database. Beauty Innovation focuses on analysis of C&T product launches, covering over 50 countries. The service, according to Mintel ceo Peter Haigh: "will help our clients identify the key areas of opportunity for investment in the beauty industry”.

According to Beauty Innovation’s first set of findings, products are increasingly drawing inspiration from ancient remedies. In an extension of the trend for organic, ethical and natural products, which accounted for 15% of beauty product launches this year, consumers now seem to be looking towards traditional Asian formulations.

“We have seen beauty products increasingly play on ancient, authentic remedies taken from traditional Chinese and Indian Ayurvidic medicine,” said Nica Lewis, head consultant, Beauty Innovation. “This, combined with the fact that people are much more aware of the social, environmental and economic impact of the products they buy, has become a key social driver in new product development in 2008.”

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