For more than four decades, the cosmetics industry has been on a transformative journey – one guided by science, public demand, and ethical responsibility.
It has been a leader in moving away from animal testing and a pioneer in innovating in this space.
The move toward eliminating the need for animal testing for cosmetic safety assessments is not a radical idea. It is an expectation.
The 2013 European Union’s (EU) ban on the sale of cosmetics tested on animals was a landmark moment that catalysed global momentum.
Yet 12 years later, animals are still used in testing in some parts of the world.
A divide between aspiration and implementation has emerged and must be addressed.
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